Either way, it’s good to tackle these aspects extensively before you set your brand out into the world. Brainstorm ideas across the organization and explore different angles before you make your decision.If nothing sticks, maybe it’s a sign that you don’t have enough clarity on your brand identity and you should go back to the drawing board. Admittedly, this is the hardest part of the process but you can take your time with it. Step 3: Cut Once More Did we mention you should cut down your paragraph even more? Yes, even if you narrowed it down to 1-2 sentences, you must shorten it even further and settle for the group of words that are most likely to resonate with your audience.Don’t forget to include likeability and emotion in these two sentences. Short taglines are likely to be more catchy, but they could also end up being vague and generic. But keep in mind that brevity is not everything. Step 2: Cut, Cut, Cut From your one paragraph, make it one sentence.Don’t think, just write - or as Nike would have it “Just Do It.” To this end, write a paragraph about what you do and your brand identity. Step 1: Draw Inspiration from Your Brand Identity Remember the “Define Who You Are” exercise as part of your brand strategy efforts? You could repurpose it to get started on your brand tagline.So keeping these aspects in mind, here’s a 3-step strategy on how to write a brand tagline that sticks: It is directly linked to the clarity of the message, the precision of the benefits, and the use of rhymes and creativity. And some hard data to back it up.Ī joint study from Texas Tech University, California State University, and University of Georgia found that the likeability of a slogan or tagline does not depend on its recurrence in the media. But the truth and the matter is, it all starts with numerous and embarrassing first drafts. So if the brand tagline is your starting point, let’s explore what makes a brand tagline just right.Ī common misconception around brand taglines is that you need a stroke of genius to come up with a version that sticks. In fact, you could start with a catchy tagline and develop a slogan as soon as you expand to new products and a solid customer base. They usually accompany the brand logo in an advertisement, and they are more likely to raise brand awareness than slogans.If you’re struggling to come up with a slogan and brand tagline for your business, rest assured that you don’t need both.
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